5-DAY LIVE PROGRAM · $197 · ECOMMERCE STORE OWNERS

Stop Guessing What Your
Ads Are Telling You.

In 5 days of live sessions, you'll audit your existing ads, understand exactly what your data means, and walk away with a written action plan — built on the OWN IT System™ so you know what to fix, what to test, and what to stop spending money on.

5 Live Sessions

Daily Action Steps

Replays Included

Templates Provided

In 5 days of live sessions, finally understand what your ad data is telling you and walk away with a complete audit of your existing ads and a clear written action plan — without hiring an agency or needing a marketing degree.

You Don't Hate Ads.
You Hate Not Understanding Them.

→ You're spending money on ads every month and not sure if any of it is actually working

→ You look at your ad account and the numbers feel like a foreign language

→ You've tried changing the creative, the audience, the budget — and still can't tell what's making a difference

→ You know there's data in there that could tell you something — you just don't know how to read it

Your ad account is already telling you exactly what to do. You just haven't been taught how to listen. That's what the Ad System Sprint fixes — in 5 days.

THE FRAMEWORK

The Sprint focuses on the I and T stages
of the OWN IT System™

The OWN IT System™ is the 5-stage framework behind every program at I Run My Own Ads. The Sprint focuses on the two stages most ecommerce owners need most urgently — Inspect Your Data and Test, Scale, or Kill — because before you can build a great ad system, you need to understand what your current ads are already telling you.

O

Offer the Right Creative

In the Cohort

W

Write Hooks That Stop the Scroll

In the Cohort

N

Nurture With a Landing Page

In the Cohort

I

Inspect Your Data

SPRINT FOCUS

T

Test, Scale, or Kill

SPRINT FOCUS

The Sprint builds your data and decision-making foundation. The Ad System Cohort builds the full system around it.

What You Walk Away With

THE SPRINT PROMISE

By Day 5, you'll have a complete audit of your existing ads and a written action plan showing exactly what to fix, what to test next, and what to stop spending money on — built by you, in your own ad account.

Every session has a daily action step. You leave with a real deliverable — not just notes.

WHAT HAPPENS EACH DAY

5 Days. 5 Sessions. One Complete Ad Audit.

1
DAY 1 · FOUNDATION

Why Your Ads Aren't Working — And It's Probably Not What You Think

We start by mapping how your store actually makes money, where your ad spend is going, and what most ecommerce owners get wrong before they ever write an ad.

Daily action: Complete your ad account setup checklist
2
DAY 2 · STAGE I

The 5 Numbers That Actually Matter in Your Ad Account

Most people stare at 30 metrics and freeze. We cut it down to the 5 that tell you everything — and you'll learn exactly what each one means for your specific store.

Daily action: Pull your numbers and fill in your ad scorecard
3
DAY 3 · STAGE I

Reading Your Data — What's Working, What's Wasting Money, and What to Do About It

You'll learn how to spot a winning ad before it runs out of steam, and how to kill a losing one before it drains your budget.

Daily action: Identify your top performer and your biggest leak
4
DAY 4 · FULL AUDIT

Your Complete Ad Audit — A Clear Picture of Where You Actually Stand

We walk through your account together and you'll see exactly what's been holding you back — written down, in plain language.

Daily action: Complete your full ad audit document
5
DAY 5 · STAGE T

Your Action Plan — Exactly What to Do Next With Your Ads

You leave with a written, prioritized action plan — what to fix first, what to test next, and what to stop spending money on today.

Daily action: Walk away with your completed action plan

Everything Included in the Sprint

5 Live Sessions

One per day. Show up, ask questions, do the work in real time.

Daily Action Steps

Each session ends with one specific deliverable before the next day.

Ad Audit Template

Fill-in-the-blank document you complete during the Sprint.

Ad Copy Swipe File

30 proven hooks and angles for ecommerce products.

Private Community

Ask questions between sessions and get feedback on your audit.

1 Week Access to Replays

All 5 sessions recorded. Revisit for 1 week.

This Is for You If

→ You run an ecommerce store and you're spending on ads with little to nothing to show for it

→ You look at your ad account and have no idea what the numbers mean

→ You've never run an ad before and want to start with a real system, not guesswork

→ You want to stop relying on an agency and actually understand what's happening in your own account

→ You took the Ad System Score™ and your weakest stage is I or T

This is NOT for you if you're looking for someone to run your ads for you. The Sprint teaches you to read and act on your own data — because that's the only version that gives you real, lasting control.

Photo of Rickeyta

YOUR INSTRUCTOR

Hi, I'm Rickeyta.

When I launched my first product, I genuinely believed the whole world needed it. But once I ran out of friends, family, and events to attend — sales went flat. I was ready to add it to my list of ideas that just didn't work. Until I turned on ads.

Ads changed everything for me. And in the 11+ years since, I've helped plenty of product brands do the same thing. The reason most ecommerce owners can't make ads work isn't that ads don't work. It's that nobody taught them how to read what the ads are saying. That's exactly what we fix in the Sprint.

11+

Years in paid advertising

100+

Entrepreneurs trained

3x

Average ROAS lift

WHAT OTHERS ARE SAYING

Real Business Owners. Real Control Over Their Growth.

Before this, I'd boosted posts and prayed. Now I know exactly what my cost per lead should be and how to fix it when it drifts. We added 72 booked sales calls in 30 days from campaigns I built myself.

Dana

B2B Sales Coach

Our agency kept saying ads were 'optimizing'. After this, I shut off half the campaigns and rebuilt with the framework. Cost per lead dropped from $38 to $11 in two weeks.

Miguel

Online Fitness Founder

I avoided ads for years because I thought they were 'advanced'. The way this is broken down made it feel logical. I finally feel like a CEO when I look at my ad account.

Alicia

Local Clinic Owner

COMMON QUESTIONS

Still on the fence? Here's what most people ask before joining.

Do I need any prior experience with ads?

No. The Sprint is designed for ecommerce store owners, not media buyers. We start with foundations and walk through your actual ad account step by step. If you can log into Meta Ads Manager, you can do this.

What if I can't attend every live session?

Every session is recorded and replays are available immediately after. You can catch up the same day and still complete your daily action step.

Is this only for Meta/Facebook ads?

Yes — the Sprint focuses on Meta ads. It's where most ecommerce stores see the fastest results, and it's the platform where the I and T stages of the OWN IT System™ are easiest to learn and apply quickly.

How is this different from watching YouTube tutorials?

YouTube gives you information. The Sprint gives you a deliverable. You leave with your actual ad account audited and a written action plan — not just more things to think about.

What happens after the Sprint?

Sprint graduates get priority access to the Ad System Cohort — a 4-week live program where you build the full OWN IT System™ from the ground up, including the O, W, and N stages the Sprint doesn't cover.

What's the refund policy?

Because this is a live, implementation-focused program with immediate access to materials and community, all sales are final. Show up, do the work, and you will leave with a real deliverable.

READY TO STOP GUESSING?

5 Days to Finally Understand Your Ads.

$197

One-time payment

✓ 5 live sessions

✓ Daily action steps

✓ Ad audit template

✓ Ad copy swipe file (30 hooks)

✓ Private community access

✓ 1 Week Access to replays

One payment · Instant access to community · Sessions start Day 1

Ownership Is Cheaper Than Dependency.

Agencies charge thousands and don't explain anything. Guesswork costs you growth every single month. The Ad System Sprint is $197- and it puts you in the driver's seat of your own ad data, your own decisions, and your own growth. One payment. A skill you keep forever.

5 days · Live · Built for ecommerce store owners

I Run My Own Ads

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